HONOR continues to shake up the smartphone market with its new 400 Series, combining cutting-edge technology, sleek design, and unbeatable value. Offering flagship-grade camera systems and powerful AI imaging features, the HONOR 400 Series delivers a premium experience at a surprisingly accessible price, starting from RM1,899. But there’s even more exciting news for Malaysian consumers: through partnerships with top telcos, both the HONOR 400 and HONOR 400 Pro are now available with postpaid plans — and in some cases, completely free.

Telcos like CelcomDigi, Maxis, U Mobile, and Yes are offering remarkable deals for the HONOR 400 Series. CelcomDigi customers can enjoy the HONOR 400 for just RM1/month or upgrade to the Pro model for RM10/month via the One Ultra Plan. Maxis, on the other hand, offers monthly payments starting from RM25 for the standard model and RM30 for the Pro. U Mobile ups the ante by giving away the HONOR 400 Pro at no cost with its U Family plan, while Yes offers the same model for free with the Infinite+ Premium Postpaid Plan, and the HONOR 400 for only RM9/month.

Choosing between the HONOR 400 and the 400 Pro comes down to your personal preferences and how much tech you need. If photography is a top priority, the HONOR 400 Pro's triple-camera setup, including a 200MP main sensor and 50MP AI telephoto lens with 50x zoom, is a game changer. The standard HONOR 400 holds its own, offering impressive zoom via AI Super Zoom and a 50MP selfie camera, just like the Pro.

For those who care about screen quality and comfort, both phones sport vibrant AMOLED displays with eye-care features, but the Pro includes a larger 6.7-inch screen with Natural Tone Display for extra comfort. Portability seekers will appreciate the HONOR 400's thinner and lighter build, while durability fans may lean toward the Pro with its higher water and dust resistance ratings (IP68 vs IP66).

Battery life is another win for both models. Equipped with 6000mAh Silicon Carbon batteries, the devices offer long-lasting power. The Pro adds 100W wired and 50W wireless fast charging, getting fully juiced in under an hour. Meanwhile, the standard model isn’t far behind with 80W fast charging and robust playback time.

Under the hood, the Pro is powered by a Snapdragon 8 Gen 3 chipset, designed for demanding tasks and gaming, while the HONOR 400 runs on the capable Snapdragon 7 Gen 3 — making both phones efficient for everyday use. Storage needs are also covered, with the Pro offering a 24GB RAM + 512GB configuration, while the standard version includes 256GB or 512GB options. As a bonus, HONOR is upgrading 256GB purchases to 512GB at no extra charge.

Consumers who purchase the HONOR 400 Series now will receive exclusive gifts: a free HONOR CHOICE Watch 2i with the Pro, and HONOR CHOICE Earbuds X7e with the standard model — plus a 1-year extended warranty. Shopee, Lazada, TikTok Shop, and physical HONOR stores across Malaysia are now stocking the new models.

To celebrate the launch, HONOR is running a roadshow at IOI City Mall, Putrajaya until 8 June 2025. Visitors can take part in interactive activities like the Time Machine Studio and Next-Gen AI Imaging Experience — transforming still shots into dynamic five-second videos using AI. The roadshow will continue to AEON Tebrau City, Johor Bahru from 1–6 July, and then to Queensbay Mall, Penang from 16–20 July.

To register for the experience, visit this link. For updates and offers, follow HONOR Malaysia’s official Facebook page or visit www.honor.com/my.