Sony Malaysia is gearing up for an exciting new chapter with the launch of its third flagship store, set to open on 27th July 2025 at the award-winning IOI City Mall in Putrajaya. This latest expansion brings Sony’s world-class retail experience to one of the country’s most iconic shopping destinations, offering tech enthusiasts and everyday consumers an immersive space to explore the brand’s full suite of products.

Located on the second level of the mall (L2-10), the new Sony Store is more than just a retail outlet—it’s a destination tailored to various customer lifestyles. From premium digital imaging tools to home entertainment essentials, the store presents a curated environment featuring different product zones, each designed to provide an intuitive and engaging customer journey.

A major highlight of the store is its comprehensive digital imaging section, which showcases the latest Sony Alpha cameras, lenses, and accessories. Whether you’re a professional photographer or a content creator in the making, visitors can test gear on-site with assistance from knowledgeable product specialists. It’s a place where creativity is inspired and the journey to the perfect shot begins.

Beyond photography, the store also boasts a wide range of consumer tech including BRAVIA™ TVs, BRAVIA Theatre soundbars, headphones, and PlayStation® consoles. Designed with a commitment to innovation and quality, the store invites shoppers to experience Sony’s cutting-edge products firsthand.

To support customer convenience, the store also houses a dedicated service and collection counter. This ensures seamless after-sales support, product pickups, and warranty servicing—all within the same inviting space. Open daily from 10am to 10pm, the flagship store makes premium tech accessible in both experience and service.

To celebrate the grand opening, Sony will host a Special Grand Opening Sale starting from 11:30am on 27th July. Shoppers can look forward to exclusive discounts of up to 70% and a live performance by local girl group De Fam, known for their festive hit “Alamak Raya Lagi.”

Tech fans, creators, and casual shoppers alike are invited to visit and be among the first to explore this exciting new addition to IOI City Mall. Don't miss your chance to enjoy incredible savings, engage with the latest Sony innovations, and take part in a launch event that promises both entertainment and unbeatable deals.