Following its international debut in Dubai, Huawei today officially launches the much-anticipated HUAWEI Pura 80 Series in Malaysia. Featuring the Pura 80 Pro and Pura 80 Ultra, the series marks a major evolution in smartphone photography, intelligent performance, and high-fashion design  tailored for users who seek more than just a smartphone.

The HUAWEI Pura 80 Series introduces a bold reimagining of Huawei’s design language, highlighted by the iconic Dazzling Forward Symbol. With luxurious finishes in Prestige Gold, Golden Black, Glazed Red, White, and Black, each device exudes elegance and modern flair. But the beauty is not just skin deep at its core lies groundbreaking camera innovation.

Leading the pack is the HUAWEI Pura 80 Ultra, the first smartphone in the world to feature a Switchable Dual Telephoto Camera system. This technology combines a 3.7x medium and 9.4x super telephoto lens into a single optical module, offering ultra-clear shots from any distance. With a powerful 50MP 1-inch Ultra Lighting HDR Camera and industry-best 16EV dynamic range, users can expect cinematic-quality visuals from fireworks in the night sky to detailed close-ups in tricky lighting.

The Pura 80 Pro impresses with its Ultra Lighting Macro Telephoto Camera, capable of 4x optical and up to 100x digital zoom. Its wide F2.1 aperture allows 40% more light, enabling stunning low-light portraits, vibrant colours, and detailed macro shots as close as 5cm. Whether it’s a glimmering cityscape or a dewdrop on a flower, the Pura 80 Pro captures every detail with precision.

Both models go beyond photography, integrating powerful AI capabilities. A new AI Smart Controls Button gives instant access to tools like camera, flashlight, or lens, with built-in fingerprint security. Meanwhile, AI Noise Cancellation ensures crystal-clear calls, even in noisy environments ideal for busy lifestyles.

The viewing experience is equally premium, with the HUAWEI X-True Display™ offering peak brightness of 3000 nits and up to 120Hz refresh rate. Powered by a massive 5170mAh battery, the phones support ultra-fast 100W SuperCharge and 80W wireless charging, ensuring lasting power for all-day use. Enhanced durability comes in the form of the 2nd-Gen Kunlun Glass, offering superior scratch resistance and drop protection.

To celebrate its arrival, Huawei is offering exciting gifts for early adopters. Malaysians who purchase any model between 2 August and 31 December 2025 stand a chance to receive prizes worth up to RM2,978*, including Huawei FreeBuds Pro 4 and a year of Huawei Care+, available while stocks last. The HUAWEI Pura 80 Series is now available for pre-order at HUAWEI Experience Stores, the official website, Shopee, Lazada, and TikTok Shop, with prices starting from RM4,599.