The future of mobile technology has officially unfolded in the heart of Kuala Lumpur. Samsung Malaysia debuted its Galaxy Z Fold7, Galaxy Z Flip7, and the all-new Galaxy Watch8 Series at the Galaxy Unfolds Roadshow in Pavilion KL, captivating tech fans, lifestyle influencers, and shoppers alike.

Led by Charles Kim, President of Samsung Malaysia Electronics, alongside senior leaders Matthew Ng, Elaine Soh, and Kevin Kim, the launch showcased Samsung’s evolution in foldable innovation and wearable AI since the first Galaxy Z release in 2019. A visual spectacle complemented the unveiling, with a stunning runway presentation featuring interstellar-themed outfits and models flaunting the sleek new devices. The excitement soared with the appearance of Lee Soo-hyuk, Korean model and actor, who took the stage to greet local fans.

The roadshow, open until 20 July, is an immersive, multi-zone experience where guests can interact directly with Samsung’s new devices. From productivity-enhancing features to health-focused innovations, every zone is designed to demonstrate how Galaxy AI and Gemini Live are reshaping the mobile experience.

One highlight is the Wall of Innovation, which chronicles Samsung’s foldable journey and showcases the durability and elegance of the Galaxy Z Fold7 and Z Flip7, now enhanced with Armor FlexHinge and AI-driven features. In the AI Health Zone, visitors explore personalised fitness insights with the Galaxy Watch8 Series. Tools like Antioxidant Scan, Vascular Load, and stress management, powered by real-time tracking and Gemini Live, offer an advanced take on wellness.

In the Productivity Zone, the Galaxy Z Fold7’s large screen transforms how users multitask—whether summarising documents with Note Assist or managing work on the go using Gemini Live. Meanwhile, the SmartThings AI Zone demonstrates how seamlessly Galaxy devices integrate with your home, from smart kitchen routines to voice-controlled entertainment systems.

To top it off, Samsung celebrates self-expression through the Personalisation Station, where guests can style their devices with bold cases, exclusive Galaxy Watch bands, and themed accessories.

Content creators such as @Umarnaq, Jinnyboy, and @Mekyun shared how the new Galaxy Z Series and Watch8 have enhanced their daily lives. From productivity hacks to wellness tracking, each shared their own take on how Samsung’s ecosystem empowers creativity and efficiency.

For those eager to get their hands on the latest Galaxy innovations, pre-orders are open from 9 to 31 July 2025. The Galaxy Z Flip7 FE starts from RM3,999, while the premium Galaxy Z Fold7 is available from RM7,799, in colors like Silver Shadow, Jetblack, Blue Shadow, and online-exclusive Mint. Pre-order perks include rebates up to RM600, Samsung Reservation+, double storage upgrades, and CIMB card discounts.

The Galaxy Watch8 Series, starting at RM1,299, comes in various sizes and styles—including the sporty Watch8 Classic and robust Galaxy Watch Ultra, which is bundled with premium accessories and trade-in rebates worth over RM700.

Whether you’re a tech enthusiast, productivity seeker, or someone looking to live smarter, the Galaxy Unfolds Roadshow is your chance to discover what the next generation of Samsung innovation has to offer.