A scoop of Lokal Legends is more than just dessert it’s a story of Malaysian flavours brought to life in creative new ways. Each collaboration was carefully designed to strike a balance between nostalgia and novelty, allowing Malaysians to rediscover everyday favourites in a new form. Whether it’s the comforting sweetness of Gardenia’s Twiggies folded into milk chocolate ice cream or the buttery crunch of GSC’s Caramel Popcorn swirled with salted caramel, every flavour captures a memory tied to local culture. These are the flavours we grew up with, now transformed into artisanal treats that spark both joy and nostalgia.

The Lokal Legends collection also reflects Inside Scoop’s long-standing philosophy of celebrating Malaysia’s rich food heritage. Since its beginnings in Bangsar, the brand has consistently drawn inspiration from the nation’s diverse palate from traditional kuih and festive delights to beloved snacks and drinks. Over the years, this approach has allowed Inside Scoop to craft over 200 unique flavours, always keeping the Malaysian spirit at the heart of its creations. This Merdeka, the Lokal Legends series becomes a symbolic reminder that food is not only about taste, but also about shared identity and community.

Adding to the festive spirit, the limited-edition Lokal Legends cup sleeves have been designed to showcase each partner brand’s colours alongside the proud Lokal Legends mark, making every scoop a collector’s keepsake. The custom sleeves are not just packaging they are a reflection of collaboration, unity, and pride in Malaysian-made products. Customers who want the full experience can opt for the Lokal Legends Party Pack, which brings together all six flavours in one box, perfect for sharing with friends and family during Merdeka gatherings.

With a campaign that combines creativity, heritage, and celebration, Inside Scoop continues to strengthen its role as Malaysia’s most iconic ice cream brand. From the first outlet in Bangsar to its presence in malls and neighbourhoods across the country, Inside Scoop has always been about more than just ice cream it’s about creating moments of togetherness. This year’s Lokal Legends embodies that mission, proving once again that the sweetest flavours are those that bring Malaysians closer.