The wait is finally over for fans of the beloved ugly-cute character, Labubu! This Friday, 29 August at 10am, Lazada will exclusively launch the Mini Labubu collection in Malaysia, marking a new milestone for POP MART’s cult-followed figure line. Fans in Singapore and the Philippines will also join in the frenzy with simultaneous launches, while Thailand and Vietnam get a head start at 9am local time.

The Mini Labubu series takes the quirky charm of the original character and shrinks it into collectible minis that are just as expressive and full of personality. With each figurine priced at RM55.80 for a blind box, collectors can test their luck or go all-in with the full set of 14 characters for RM781.20. Each piece features a unique alphabet design, split into two sets – A–M and N–Z – making them a fun way to build, display, and personalise your collection. Whether clipped onto your bag or lined up on your desk, these minis are meant to be shown off with pride.

What makes this launch even more exciting is the blend of anticipation and accessibility. With LazMall’s assurance of authenticity, speedy delivery, and 30-day return policy, fans can shop confidently while securing their favourite quirky characters. POP MART’s partnership with Lazada reflects the growing demand for collectible art toys across Southeast Asia, where Labubu has developed a strong cult following.

Beyond the collectibles themselves, this launch highlights Lazada’s role as a cultural trendsetter. Over the years, the platform has brought exclusive collaborations and hard-to-find items directly to local fans. With the Mini Labubu debut, Lazada not only connects collectors across Malaysia but also strengthens regional excitement, uniting fans from different countries around a shared passion for playful design and creativity.

So, if you’ve been waiting to add a dash of cute chaos to your shelves, now is the time. Set your reminders, prep your carts, and join the frenzy when Mini Labubu fever officially hits Lazada this 29 August. These minis might be small in size, but they’re sure to make a big impact in the hearts of collectors everywhere.