From left, Dr. Fazil Khan, Vice President of Air Transportation at MATTA, and Mr. Jeffri Munir, Chief Operating Officer of Majestic Johor Tourism Sdn Bhd.

KUALA LUMPUR, 12 MARCH 2026 – MATTA Fair April 2026 is poised to generate strong momentum for Malaysia’s tourism industry, with Johor taking the lead as Malaysia’s Favourite Destination. Hosted at the Malaysia International Trade and Exhibition Centre (MITEC), the event underscores the industry’s resilience and readiness to expand in the coming years.

With 330 participating organisations and more than 2,000 booths, the fair represents a significant convergence of industry players, including travel agencies, tourism boards, hospitality providers and service operators. This large-scale participation highlights the importance of MATTA Fair as a key platform for business networking, collaboration and market expansion.

Johor’s strong tourism performance further reinforces its role as a key driver of economic growth. The state recorded 25 million foreign visitors in 2025, with Singapore accounting for a substantial portion of arrivals. This reflects the strong cross-border travel relationship and the continued demand for Johor’s diverse tourism offerings. The recognition at MATTA Fair is expected to further boost visitor interest and encourage greater investment in the state’s tourism sector.

By leveraging the visibility and reach of MATTA Fair, Johor aims to strengthen its position as a leading destination while contributing to the overall growth of Malaysia’s tourism economy. The event not only highlights current opportunities but also sets the stage for long-term development and sustainability within the industry.