NEW YORK, NEW YORK – April 20:(L-R) Anne Hathwat, Stanley Tucci, Meryl Streeo and Emily Blunt attend the world premiere of The Devil Wears Prada 2 at Lincoln Centre in New York, New York on April 20, 2026 (Photo by Jamie McCarthy/Getty Images for 20th Century Studios)

Samsung continues to push the boundaries of innovation through a bold global collaboration with The Devil Wears Prada 2, transforming how red carpet moments are experienced and shared. This latest partnership goes beyond a typical brand integration, positioning the Galaxy S26 Ultra as a central storytelling device at one of the most anticipated premieres of the year. By merging cinematic culture with advanced mobile technology, Samsung introduces a fresh narrative on how content is created in real time.

Jin, played by actress Helen J. Shen, uses Galaxy S26 Ultra in the movie “The Devil Wears Prada 2”


At the heart of this collaboration is the idea of “instant storytelling,” where every moment captured can be transformed into high-quality, shareable content within seconds. The Galaxy S26 Ultra’s powerful camera system and AI-driven features enable users to produce visuals that rival professional production setups. From capturing intricate fashion details to dynamic motion shots, the device elevates the red carpet into a live content studio.

Galaxy S26 ultra powers the first-ever Runway Cam #withGalaxy, capturing red carpet moments in cinematic quality

The premiere saw notable personalities such as Simone Ashley, Justin Theroux, and Paige DeSorbo engaging with the Galaxy S26 Ultra experience. Their participation highlighted how seamlessly the device fits into high-profile environments, delivering professional-grade results without the need for bulky equipment. Each captured moment reflected the evolving expectations of audiences who demand both speed and quality in digital content.

Haley Kalil attends the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios)


In addition, Samsung’s emphasis on AI-powered features such as Circle to Search with Google reinforces the device’s role as more than just a camera. It becomes a smart companion that enhances productivity, creativity, and decision-making in fast-paced environments. This aligns with the brand’s vision of integrating intelligent tools into everyday experiences, making technology more intuitive and accessible.

Through this collaboration, Samsung not only celebrates the return of a beloved film franchise but also redefines the role of smartphones in the entertainment industry. The Galaxy S26 Ultra stands as a symbol of how technology can seamlessly blend into culture, enabling users to capture, create, and share their stories with cinematic impact.