Tune Talk, one of Malaysia’s most recognised mobile brands, has completed its transformation into a fully independent, cloud-native mobile network operator (MNO) through a strategic partnership with Mavenir, a network software provider specialising in AI-driven mobile infrastructure. This milestone enables Tune Talk to operate its network systems end-to-end, unlocking greater speed, agility and innovation as it enters its next phase of growth.

This transition is powered by the adoption of Mavenir’s cloud-native OSS and BSS solutions, which give Tune Talk full control over its network operations and digital service platforms while establishing a software-driven foundation for future expansion. By modernising its OSS and BSS layers, Tune Talk now runs an independent, software-defined network that supports faster service deployment, more personalised AI-driven customer experiences and improved network reliability.

The upgraded architecture has already accelerated the rollout of various digital services, including MyDigital ID integration, Mastercard ID Theft Protection, complimentary Personal Accident Insurance, foodpanda benefits and in-app streaming content such as drama and gaming subscriptions. At the same time, the new cloud-native operational environment introduces zero-touch processes and self-healing automation, enhancing network stability while reducing operational costs.

Looking ahead, the second phase of this transformation will further strengthen Tune Talk’s AI-driven capabilities through advanced orchestration and next-generation BSS. These enhancements are expected to improve overall network performance, speed up service delivery and unlock new revenue opportunities through more contextual and personalised offerings.

According to Tune Talk CEO Gurtaj Singh Padda, becoming a fully cloud-native MNO marks the beginning of a new chapter for the company and reinforces its ambition to build a smarter, more agile mobile network for Malaysia and beyond. He noted that these new capabilities allow Tune Talk to move faster, personalise services at scale and create greater value through AI-driven innovation for its growing customer base.

Mavenir President and CEO Pardeep Kohli added that the successful completion of this first phase reflects the strength of the partnership and Tune Talk’s commitment to continuous innovation. He emphasised that a fully cloud-native approach is key to delivering the speed, flexibility and efficiency required to meet evolving customer needs.

With this deployment, Tune Talk now serves as a reference model for cloud-native MNO operations not only in Malaysia but across the ASEAN region, demonstrating how modern OSS and BSS architectures can accelerate operator independence, enhance agility and support long-term digital transformation.

In conjunction with this milestone, Mavenir, in collaboration with Mobile World Live, will host a panel session at Mobile World Congress Barcelona #MWC26 titled “Built for More, Bound by Less: The Rise of a New Breed of MNO Embracing AI, Cloud and 5G.” The session will take place at Mavenir’s stand in Hall 2, 2H60 on Monday, 2 March from 1:15 PM to 1:45 PM, featuring Tune Talk CEO Gurtaj Singh Padda alongside industry speakers. The discussion will explore how mobile operators can leverage cloud-native architectures, AI-driven insights and flexible monetisation strategies to differentiate through customer experience rather than price.