Pacific's first Taste by Priceless dining club at Hong Kong International Airport, offering eligible Mastercard cardholders a premium dining experience during their travels.

Mastercard has officially opened Asia Pacific’s first Taste by Priceless dining club at Hong Kong International Airport (HKG), introducing a premium culinary experience for eligible Mastercard cardholders travelling through Hong Kong. Available to World Legend, World Elite and World Mastercard cardholders regardless of where their cards were issued, the new dining destination is designed to elevate the airport experience with chef-led cuisine, local culinary influences and immersive design.

Located in Terminal 1 near Gate 40, Taste by Priceless forms part of The Mastercard Collection, the company’s global portfolio of premium dining, entertainment and travel experiences. The new venue is designed for travellers seeking memorable culinary experiences during their journeys, combining food, storytelling and local cultural elements in a setting that goes beyond the traditional airport dining concept.

Taste by Priceless Hong Kong features seasonal menus developed in collaboration with acclaimed chefs, bringing together Asian and Western influences while highlighting Hong Kong’s rich culinary heritage. The venue offers two distinct dining concepts to cater to different travel schedules and preferences, giving cardholders the flexibility to enjoy either an intimate tasting experience or a more relaxed meal.

The Counter offers an intimate, chef-led tasting experience featuring a multi-course menu with dishes such as Shiso & Romaine Salad and Superior Chicken Soup. Meanwhile, The Cove provides a more casual à la carte setting with refined tapas-style selections, including Pil Pil Prawns and Miso Glazed Cauliflower. Guests can also enjoy Mastercard’s signature desserts and cocktails, specially created for Taste by Priceless locations around the world.

The launch at Hong Kong International Airport reflects Mastercard’s strategy of bringing premium experiences closer to travellers as airports increasingly become an important part of the overall journey. The location allows eligible cardholders from around the world to enjoy a premium dining experience while travelling through Hong Kong, whether they are arriving early for a flight or making a stopover before continuing their journey.

World Legend cardholders can enjoy unlimited complimentary access for themselves and up to three guests, while World Elite and World Mastercard cardholders can access the dining club at a preferential rate. Once admitted, guests can enjoy the complete Taste by Priceless experience, including chef-curated dishes, signature desserts and beverages. Eligible cardholders can access the dining club within three hours before their scheduled departure without requiring an advance reservation.

Joyce Bo, Executive Vice President, Core Payments, Asia Pacific, Mastercard, said modern travel experiences increasingly extend beyond the final destination, with travellers looking for memorable experiences throughout their journey. She noted that Taste by Priceless transforms airport stopovers into meaningful culinary moments while providing financial institutions with an opportunity to enhance their premium customer offerings.

Beyond its culinary offerings, Taste by Priceless Hong Kong has been designed as a multi-sensory environment that combines Mastercard’s brand identity with local cultural influences. A centrepiece of the venue is a commissioned installation by emerging Chinese artist Xinran Guan, whose oil paintings explore the relationship between the material and immaterial, adding an artistic dimension to the dining experience.

The Hong Kong launch further expands Mastercard’s growing portfolio of premium airport dining destinations. Taste by Priceless is already available at Guarulhos International Airport in São Paulo, while another location is scheduled to open in Mexico City later this year. Mastercard cardholders can also access experiences through its wider Priceless portfolio, including LUMA at Hong Kong’s historic 1881 Heritage and Priceless restaurants in Rome, Mexico City and São Paulo.

With the introduction of Taste by Priceless at Hong Kong International Airport, Mastercard continues to expand its premium travel ecosystem by combining exclusive dining, hospitality and cultural experiences. The new dining club provides eligible cardholders with another way to enjoy a more personalised and memorable journey while travelling through one of Asia’s major international aviation hubs.