HONOR’s N Series has experienced strong global growth, particularly in Southeast Asia, driven by major enhancements to its flagship-level features. According to a recent Counterpoint Research report released on 1 April 2026, sales of the HONOR N Series surged by 333% in Southeast Asia in 2025. This impressive performance was largely fueled by the success of the HONOR 400 Series, which introduced notable upgrades in camera performance, battery life, and AI capabilities compared to its predecessor. Beyond Southeast Asia, the series also delivered solid results in regions such as the Middle East & Africa, Latin America, and Europe, underscoring HONOR’s growing global presence.

Malaysia has emerged as one of HONOR’s key markets, playing a significant role in its regional success. In 2025, the brand recorded substantial sales growth in the country, securing its position as the No.1 brand in total smartphone sales. HONOR also gained strong momentum in the premium segment, particularly within the “accessible flagship” category.

HONOR’s performance in Malaysia’s premium Android segment has been especially impressive. The brand has outperformed major competitors such as Google and Xiaomi, reinforcing its standing as a leading player in the accessible flagship tier. With this continued momentum, HONOR is steadily narrowing the gap with Samsung and positioning itself as a strong contender in the premium Android smartphone market.

The sustained demand for high-performance smartphones at competitive prices signals a positive outlook for HONOR. As consumers increasingly seek value-driven flagship experiences, the brand is well-positioned to maintain its growth trajectory in Malaysia and across global markets.