PETALING JAYA, 26 May 2026 – In conjunction with Pesta Kaamatan and Hari Gawai, CelcomDigi Berhad pays tribute to the “unseen makers” of East Malaysia through its festive film Tuai Tradisi. The initiative highlights artisans and cultural custodians from Sabah and Sarawak whose craftsmanship and dedication continue to preserve the spirit of harvest celebrations across generations. Through storytelling, CelcomDigi shines a light on the individuals who quietly sustain cultural identity through their skills, heritage, and commitment to tradition.

Pesta Kaamatan and Hari Gawai are more than annual festivities—they represent identity, resilience, and community spirit deeply rooted in the lives of the people of Sabah and Sarawak. While widely celebrated, these traditions exist today because of the continuous efforts of individuals who practice, safeguard, and pass down cultural knowledge. Tuai Tradisi captures this reality by focusing on the custodians who ensure these traditions remain alive, relevant, and meaningful in modern society.

The film spotlights various cultural elements that define East Malaysia’s heritage, including the soulful sounds of the Sompoton, the intricate craftsmanship of the Sigar, the symbolic strength of the Terabai, and the storytelling traditions embodied in Marik Empang. Each cultural artefact is portrayed not merely as an object, but as a living legacy shaped by generations of knowledge, skill, and devotion. Through these narratives, Tuai Tradisi reflects how tradition is preserved through both creativity and continuity.

CelcomDigi’s Head of Brand and Marketing Services, Chan May Ling, emphasizes that Kaamatan and Gawai are powerful reflections of identity and heritage in East Malaysia. She highlights that Tuai Tradisi honours individuals who ensure these traditions endure, while also reinforcing CelcomDigi’s role as a connectivity provider that bridges people not only to one another but also to their cultural roots and shared stories. The campaign underscores the idea that celebrations are built on legacy and sustained through generational connection.

To complement the celebration, CelcomDigi is offering special prepaid and postpaid deals for customers nationwide. These include a 2777GB 5G/4G Internet Pass priced at RM7 for three days, as well as a 700GB Video Pass valid for five days, supporting streaming across platforms such as YouTube, Netflix, Disney+, Prime Video, Viu, sooka, and iQIYI. These passes are available from 20 May to 15 June via the CelcomDigi app, enabling customers to stay connected throughout the festive season.

As Malaysians celebrate Pesta Kaamatan and Hari Gawai, Tuai Tradisi offers a meaningful perspective on the importance of preserving cultural heritage while embracing modern connectivity. The film serves as a reminder that traditions are not only celebrated but also nurtured by those who carry them forward with pride and dedication.