Kuala Lumpur, 1 JULY 2026 — Football is more than just a sport in Malaysia—it is a shared passion that unites people from all walks of life. Recognising this unique connection, WONDA Kopi Tarik has launched its latest campaign, “Semarakkan Sokongan Bersama WONDA,” to celebrate the traditions, emotions and moments that define the local football experience. As football fever continues to captivate fans worldwide, the campaign highlights how a cup of Kopi Tarik has become an essential companion for Malaysians staying up to watch matches and discussing every thrilling moment with family and friends.

The nationwide campaign spans television, radio, digital platforms and retail activations, bringing football excitement closer to fans both on and off the pitch. One of its highlights is a cinematic television commercial produced in collaboration with Astro Shaw, featuring national football stars Akhyar Rashid, Syafiq Ahmad and Safawi Rasid alongside actor Amir Ahnaf, who reprises his popular role as Kahar from Kahar: Kapla High Council. The initiative also includes engaging digital content and nationwide promotional activities designed to connect with football supporters across Malaysia.

Adding a deeper emotional element to the campaign is "Kisah Di Sebalik Harimau," a five-part documentary series airing on Astro Arena. The programme follows the inspiring journeys of Harimau Malaya players Faisal Halim, Fergus Tierney and Syafiq Ahmad, offering fans a closer look at the sacrifices, determination and resilience required to represent the nation. By sharing these personal stories, WONDA Coffee hopes to strengthen Malaysians' appreciation for the athletes who proudly wear the national jersey.

To keep football conversations alive beyond match nights, WONDA Coffee has also partnered with FLYFM to introduce the "WONDA Football Line." The daily 90-second segment provides listeners with a quick recap of the previous night's biggest football moments, including memorable goals, standout performances and key talking points. Fans are encouraged to share their opinions, relive exciting moments and even dedicate songs to their favourite teams, making football discussions a natural part of the morning routine.

The campaign extends beyond entertainment through exclusive rewards for loyal consumers. In collaboration with myNEWS, customers who purchase six cans of WONDA Coffee can redeem a limited-edition WONDA x Harimau Malaya magnetic card holder via the myNEWS app. Inspired by Malaysia's passionate "Pemain Ke-12" supporters, the collectible symbolises the unwavering dedication of fans who continue to stand behind the national team through every victory and challenge.

Through "Semarakkan Sokongan Bersama WONDA," the brand reinforces its commitment to celebrating the people who make Malaysian football truly special. Whether it is gathering at a mamak, watching late-night matches with loved ones or supporting the national team from afar, WONDA Coffee continues to be part of the moments that bring Malaysians together, proving that behind every roar is a community united by passion, pride and the love of football.