Tune Talk has launched Tune Talk NextGEN, a nationwide youth innovation initiative designed to encourage Malaysian students to explore their creativity and produce AI-generated advertisements featuring the mobile brand. With the simple challenge of creating an AI-generated advertisement that best represents Tune Talk, the initiative aims to discover and empower the country’s next generation of digital creators.
As a digital-first mobile brand focused on young and connected Malaysians, Tune Talk is tapping into the growing use of artificial intelligence among Gen Z as a tool for creative expression. Through the initiative, students will have the opportunity to showcase their ideas while gaining valuable portfolio experience and exposure to the creative and digital industry.
Running from 1 July to 30 November 2026, Tune Talk NextGEN seeks to transform students from passive content consumers into active contributors. The initiative provides a platform for young Malaysians to express how they see the Tune Talk brand through their own creative perspectives and voices, while giving the company an opportunity to identify emerging digital talent.
According to Gurtaj Singh Padda, Co-founder and CEO of Tune Talk, the younger generation is not only consuming content but is actively creating it. Through Tune Talk NextGEN, the brand hopes to give students the opportunity to experiment with the AI tools they are already familiar with while providing them with a genuine platform to showcase their talent and creativity.
The challenge is designed to be simple and accessible, with students aged between 18 and 25 invited to create an AI-generated advertisement that represents Tune Talk. Participants can submit either a short video of under 60 seconds or a static visual, incorporating AI-generated elements such as visuals, scripts or voiceovers alongside a telecommunications theme involving data, speed or rewards.
To participate, students are required to post their creations on Instagram, tag @TuneTalk and include the hashtags #TuneTalk and #TuneTalkNextGen. The initiative will also reach students directly through Tune Talk’s nationwide university roadshow, giving participants the opportunity to create and submit their entries on the spot.
Adding to the excitement, three winners will compete for a total cash prize pool of RM10,000. The Grand Prize winner will receive RM5,000, while the First Runner-Up and Second Runner-Up will take home RM3,000 and RM2,000 respectively. Beyond the cash prizes, all three winners will also be offered an optional six-month internship with Tune Talk, providing them with a potential pathway to gain real-world industry experience and kick-start their creative careers.
Throughout the campaign, three finalists will be shortlisted at the end of each month. Selected participants will be contacted through Instagram Direct Message and required to submit a valid Student ID, a copy of their identification card and a signed Consent Form within seven working days to verify their eligibility. The final winners will be chosen by a Tune Talk judging panel based on creativity and are scheduled to be officially announced in November 2026.
With Tune Talk NextGEN, the brand is creating an avenue for young Malaysians to experiment with emerging technology, express their creativity and gain valuable exposure to the digital advertising landscape. The initiative ultimately aims to inspire the next generation of creators to turn their ideas into impactful work while opening the door to potential career opportunities in the industry.
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