Ms Yeoh She Shiang, Business Executive Officer, Wyeth Nutrition Malaysia, delivered opening remarks, reaffirming Wyeth Nutrition’s commitment to advancing early brain development in children through science and innovation, while introducing its proprietary Brain Visualiser as an interactive experience that brings the science of brain development to life.

KUALA LUMPUR, 3 July 2026 – Wyeth Nutrition S-26 GOLD PROGRESS is celebrating more than five decades of brain research by bringing an interactive educational experience to parents at the TCE Baby Expo. Through the theme “Over 50 Years of Brain Research Dedicated to Nurturing Exceptional Minds,” the activation combines science, nutrition and parenting education to help families better understand how early brain development shapes a child’s future learning and growth. Visitors can explore a range of engaging activities, including expert talks, parenting discussions and the brand’s proprietary Brain Visualiser.

A key attraction at the booth is the S-26 GOLD PROGRESS Brain Visualiser, an interactive tool designed to help parents visualise how a child’s brain develops. Using visual simulations, the experience explains how brain connections are formed and strengthened, enabling children to process information, learn new skills and respond to their surroundings more effectively. By translating complex neuroscience into an easy-to-understand experience, the Brain Visualiser allows parents to better appreciate the importance of early childhood development.

The event also marks an important milestone for Wyeth Nutrition, which has spent over 50 years advancing scientific understanding of children's brain development. Its research has contributed to greater knowledge of brain connections, myelination and essential nutrients such as sphingomyelin and DHA, all of which play important roles in supporting healthy cognitive development. These scientific findings continue to inspire the company's nutrition innovations aimed at helping children build strong brain foundations during their formative years.

From left, Kristin Kan, Brand Manager, Wyeth Nutrition S-26 GOLD PROGRESS; Tan Hien Boon, National Sales Operation Manager, Wyeth Nutrition Malaysia; Dr. Ryan Ng, Consultant Paediatrician at 123 Child Specialist Clinic; Yeoh She Shiang, Business Executive Officer, Wyeth Nutrition Malaysia; and momfluencers Yee Fei and Karen Kho officiate the Wyeth Nutrition S-26 GOLD PROGRESS "Over 50 Years of Brain Research" showcase at the TCE Baby Expo, highlighting the brand's commitment to supporting children's brain development through science-backed nutrition and interactive educational experiences.

Parents attending the expo also have the opportunity to hear from Consultant Paediatrician Dr. Ryan Ng, who shares insights into the significance of the first 1,000 days of a child's life. During his session, he explains how the brain develops most rapidly during this critical period and highlights the importance of proper nutrition, stimulating activities and meaningful interactions such as talking, reading and playing together. He also discusses executive function skills, which help children develop focus, problem-solving abilities, emotional regulation and adaptability.

Adding a relatable perspective to the programme, parenting influencers Karen Kho and Yee Fei participate in a special sharing session that explores the realities of modern parenting. Drawing from their personal experiences, they discuss the challenges of raising children in today's information-rich environment while encouraging parents to recognise each child's unique strengths and development journey. Their stories provide practical tips on creating positive everyday experiences that contribute to healthy brain development.

Dr Ryan Ng, Consultant Paediatrician at 123 Child Specialist Clinic, introduced myelination as a key process that helps the brain transmit information more efficiently and explored the role of nutrition, such as sphingomyelin and DHA, in supporting children’s healthy brain development.

According to Wyeth Nutrition Malaysia Business Executive Officer Yeoh She Shiang, the company's mission goes beyond nutrition by helping parents understand the science behind children's brain development. She emphasised that the Brain Visualiser and educational activities were created to make decades of research more meaningful and accessible for families. Through these initiatives, Wyeth Nutrition hopes to empower parents with trusted knowledge that supports children's ability to think quickly, learn effectively and reach their full potential.

By combining scientific research, expert guidance and interactive learning, Wyeth Nutrition S-26 GOLD PROGRESS continues to reinforce its commitment to nurturing exceptional young minds. The TCE Baby Expo activation offers parents an opportunity to gain valuable insights into child development while discovering how nutrition, learning and everyday family interactions work together to support a child's lifelong growth and success.