CelcomDigi Berhad has added another milestone to its customer engagement efforts by earning two Guinness World Records™ through its Mega Gegar 20 Juta Live campaign. The record-breaking 42-hour promotional livestream, held from 31 July to 1 August 2026, formed part of CelcomDigi's largest-ever customer appreciation initiative, bringing together customers and communities across Malaysia through a continuous online shopping and entertainment experience. The event highlighted the strength of the company's nationwide connectivity while rewarding customers with exclusive promotions on devices and digital services.

Broadcast live on TikTok and YouTube, the marathon livestream connected 20 CelcomDigi stores across the country and was hosted by 29 frontliners. Throughout the 42-hour broadcast, viewers enjoyed limited-time deals, special discounts and exclusive offers on smartphones, accessories and connectivity products. The ambitious campaign successfully secured two Guinness World Records™ titles for the Longest Promotional Advertisement Livestream and the Most Stores Participating in a Promotional Advertisement Livestream, reflecting the scale of the nationwide initiative.

According to Chan May Ling, CelcomDigi's Head of Brand and Marketing Services, the achievement demonstrates the company's commitment to delivering exceptional customer experiences through reliable and advanced connectivity. She said the uninterrupted livestream showcased how CelcomDigi's network supports immersive digital experiences while meeting Malaysians' growing demand for entertainment, digital services and always-on connectivity. Today, the company's network reaches 97% of populated areas nationwide, ensuring customers stay connected wherever they are.


The nationwide livestream also highlighted the extensive reach of CelcomDigi's retail presence. With participation from stores across Peninsular Malaysia, Sabah and Sarawak, the campaign demonstrated the company's continued investment in making its products, services and customer support more accessible. Supported by more than 300 branded stores nationwide, CelcomDigi operates Malaysia's largest exclusive retail network for digital products and telecommunications services, enabling customers to access the latest devices, connectivity solutions and personalised assistance.

Beyond setting world records, Mega Gegar 20 Juta Live served as a celebration of the millions of customers who continue to place their trust in CelcomDigi. The achievement also reflects the dedication of the company's employees and frontliners, whose efforts ensured the livestream remained seamless across multiple locations over the course of 42 consecutive hours. By combining the strengths of its network infrastructure, retail footprint and workforce, CelcomDigi successfully created a shared digital experience that united Malaysians nationwide.

The two Guinness World Records™ titles further reinforce CelcomDigi's commitment to innovation and customer-centric experiences. As digital connectivity becomes increasingly essential in everyday life, the company continues to invest in expanding its network capabilities and enhancing customer engagement through creative initiatives that showcase the power of technology in bringing people together.