The event was attended by industry players, including regulators, providers, and partners.

Kuala Lumpur, 11 August 2026 — The Private Pension Administrator Malaysia (PPA) has launched the #ISaveInPRS Year-End Treats 2026 campaign to encourage Malaysians to restart, continue and strengthen their Private Retirement Scheme (PRS) contributions. Running from 11 August to 31 December 2026, the campaign comes as PPA data shows that more than half of contributing PRS members did not make a contribution in a given year between 2020 and 2025, resulting in an average dormancy rate of 59.4% over the six-year period.

Open to PRS members aged 54 and below, including new enrollees, the campaign rewards eligible members based on their individual contributions during the campaign period. Through the initiative, PPA aims to encourage members who have paused their contributions to resume saving while motivating active members to maintain greater consistency in building their retirement funds.

In his closing remarks, Taufiq Iskandar, CEO of PPA, emphasizes the necessity of embracing change and evolving to keep pace with modern demand and an ever-changing landscape.

PPA Chief Executive Officer Taufiq Iskandar said retirement savings is a long-term journey, with contribution patterns often changing as individuals manage different financial priorities. He emphasised that the important step is to continue making progress towards building retirement savings, particularly for those who may have paused their contributions. The campaign is therefore designed to encourage Malaysians to restart their savings journey and develop more consistent habits over time.

Under the campaign, eligible members will receive one draw entry for every RM1,000 in accumulated gross contributions. Dormant members who registered before 1 January 2025 and have not made any contributions since then will receive an additional two entries for every RM1,000 contributed. Members who make contributions through PRS Online will receive a further one entry for every RM1,000 contributed.

This means members who qualify for all available incentives can earn up to four draw entries for every RM1,000 contributed. Beyond the opportunity to win rewards, the initiative is intended to encourage members to remain engaged with their retirement savings and take advantage of the campaign period to strengthen their long-term financial preparation.

PPA data also indicates that members who made at least one contribution in 2026 have, on average, almost twice the lifetime savings of inactive members. Regular contributions can help individuals build their retirement funds progressively, benefit from cost averaging across different market conditions and make use of the RM3,000 annual tax relief available for PRS contributions, subject to applicable tax rules.

As of 30 June 2026, PRS recorded 695,869 members with approximately RM11 billion in assets under management (AUM). Between 2018 and 30 June 2026, members' net contributions reached RM5 billion, while PRS funds collectively generated RM3.7 billion in investment returns, representing a 74% increase over member contributions.

As part of the campaign, PPA will give away approximately RM138,000 worth of PRS units to 509 winners. The prizes comprise one Grand Draw Prize worth RM18,000, eight PRS Treats Draw Prizes worth RM2,500 each and 500 Consolation Draw Prizes worth RM200 each.

Through the #ISaveInPRS Year-End Treats 2026 campaign, PPA continues its efforts to make retirement planning more accessible and relevant to Malaysians. By encouraging both new and existing members to stay engaged with PRS, the initiative aims to promote greater awareness, participation and consistency in retirement savings while helping Malaysians prepare for a more financially secure future.