The Chicken Rice Shop (TCRS) is celebrating its 26th anniversary with a nationwide brand refresh, introducing a revitalised mascot, refreshed staff uniforms, an updated printed menu and exciting new menu offerings that showcase how the homegrown brand has grown beyond its signature chicken rice.

The refresh also includes an expanded merchandise range, featuring TCRS’ own Sambal Chilli Crunch, giving Malaysians new ways to enjoy the familiar flavours of the brand at home.

While Hainanese Chicken Rice remains at the heart of TCRS, the anniversary celebration highlights the wide variety of Malaysian flavours that have made the brand a household name for generations. The menu continues to evolve with new creations such as Boneless Crispy Roast Chicken, Strawberry Kunafa Pai Tee, BBQ Chicken Mayo Pai Tee and Cakoi with Pandan Gula Melaka.

Together with its expanded merchandise line, these new offerings reflect TCRS’ commitment to preserving the familiar tastes Malaysians love while introducing fresh and exciting dining experiences for families.

Ms Jane Wong, Deputy General Manager of The Chicken Rice Shop Restaurants Sdn. Bhd., said the anniversary was a reflection of how far the brand has come and the opportunities ahead.

“For 26 years, Malaysians have made The Chicken Rice Shop part of their everyday moments, and we are incredibly grateful for that support. This refresh isn’t just about a new look - it’s about showing Malaysians that there’s so much more to discover with us, from new dishes to new ways to bring our flavours home,” said Ms Jane Wong.

Beyond the brand refresh, TCRS also marked the milestone by reaffirming its long-standing commitment to giving back to the community. Through its ongoing CSR programme, the brand has sponsored more than 7,000 meals annually to orphanages, welfare organisations and nurseries across Malaysia since 2000.

The initiative reflects TCRS’ belief that good food should bring comfort to communities as well as its customers.

Since opening its first restaurant in 2000, TCRS has grown into one of Malaysia’s recognised homegrown casual dining brands, with more than 160 outlets nationwide today. Building on this strong foundation, the company continues to focus on making its affordable and familiar dining experience more accessible to Malaysians across the country.

As part of the anniversary celebrations, TCRS has also launched its annual Merdeka campaign, running until 20 September 2026.

The campaign introduces a special RM16.90 Merdeka Combo as TCRS’ National Day gift to Malaysians. The set includes a single portion of chicken, with a choice of Steamed, Roast or Soy Sauce Chicken, served with Chicken Rice, a choice of Keropok Lekor or Penang Rojak, and a 12oz soft drink.

The Merdeka Combo offers families an affordable opportunity to come together and enjoy a selection of familiar local favourites while celebrating the nation’s spirit.

Ms Jane Wong added that the 26th anniversary is not only about celebrating TCRS’ journey so far, but also looking towards its future.

“Twenty-six years in, we’re still the same Chicken Rice Shop that Malaysians have trusted - we’ve simply found new ways to serve them better, whether that’s through new flavours on our menu or the little ways we give back to the communities that have supported us.”

For more information, visit The Chicken Rice Shop official website or follow The Chicken Rice Shop on Facebook.