Coca-Cola Bottlers Malaysia-Singapore-Brunei has concluded its Perfect Basket, Perfect Ride campaign, attracting more than 4,500 entries from over 4,000 retailers nationwide. The campaign’s grand prize went to Soru Group Sdn. Bhd., which received a brand-new Perodua Alza valued at more than RM60,000 during a recent prize handover ceremony.

Running from January to April 2026, the campaign encouraged retailers to make use of the Perfect Basket feature when placing orders through Coke Buddy. The AI-enabled digital ordering ecosystem combines ordering, personalised product recommendations, promotional offers and order tracking in one platform, supporting approximately 39,000 retail outlets across Malaysia.

Through Coke Buddy, retailers can manage their routine orders digitally while continuing to maintain direct access to Coca-Cola sales representatives. This combination of digital convenience and personal support is designed to help retailers simplify daily operations while making more informed decisions about their product requirements.

A key feature of the platform, Perfect Basket recommends products and quantities based on the individual needs of each retail outlet. The recommendations are powered by Coca-Cola’s Central Recommendation Engine (CRE), which analyses factors including previous orders, ordering frequency, seasonal demand, weather conditions and purchasing patterns among similar businesses.

The campaign recorded strong adoption of the AI-powered feature, with 83% of participating outlets choosing to follow Perfect Basket’s recommendations. These outlets also achieved stronger sales revenue growth compared with similar retail outlets, highlighting the potential of personalised recommendations to help businesses identify relevant products, optimise their orders and uncover opportunities for growth.

Patrick Go, Commercial Director (Malaysia & Brunei) of Coca-Cola Bottlers Malaysia-Singapore-Brunei, said retailers understand their businesses best, but determining the right assortment, pack mix and complementary products can sometimes be time-consuming. He said Perfect Basket provides relevant information as a practical starting point for each order while allowing retailers to remain in control of their final purchasing decisions.


He added that the strong participation demonstrates retailers’ growing willingness to adopt digital solutions that make ordering more convenient and relevant to their businesses. Coca-Cola Bottlers Malaysia-Singapore-Brunei will continue enhancing Coke Buddy and Perfect Basket based on retailer feedback and the responsible use of data, while maintaining close connections between sales teams and customers.

Muhammad Zaid bin Rodzuan of Soru Group said Coke Buddy has made the company’s ordering process more convenient and efficient. He added that Perfect Basket helps the team consider products relevant to its business, while continued support from Coca-Cola’s sales team has also played an important role throughout its journey.

Beyond the campaign, Perfect Basket will continue adapting to shifts in consumer demand, seasonal trends and local market conditions. Through Coke Buddy, Coca-Cola Bottlers Malaysia-Singapore-Brunei is strengthening its digital capabilities to provide retailers with practical tools that can simplify everyday business operations while supporting smarter and more efficient ordering decisions.